Itaú Empresas and TikTok Join Forces to Boost Business Opportunities

Itaú Empresas has announced a new partnership with TikTok aimed at enhancing business growth and opportunities for Brazilian enterprises. This collaboration will leverage TikTok’s expansive platform to help small and medium-sized businesses enhance their digital presence and marketing strategies, thereby reaching new audiences effectively. According to the announcement from Itaú Empresas, the joint effort will include educational initiatives and promotional activities tailored specifically for business owners, enabling them to utilize TikTok's unique features for better engagement and sales avenues. The initiative is set to launch with various workshops and resources focusing on digital marketing strategies tailored for the platform, reflecting a growing trend among companies to use social media for business growth.

In another significant development, the Brazilian National Confederation of Industry (CNI) has initiated a series of business rounds aimed at revitalizing the metalworking sector while promoting female participation in export activities. These business rounds are designed not only to foster connections between metalworking companies but also to empower women entrepreneurs in the export market. CNI emphasized the importance of inclusivity in the industrial sector, stating that increasing women's roles in business could lead to enhanced competitiveness and innovation within the industry. The initial rounds are expected to feature networking opportunities, mentoring sessions, and discussions focused on overcoming barriers faced by women in business.