Jundiaí and Manaus Boost Local Entrepreneurship through Fairs and Digital Training

Jundiaí continues to enhance its local economy by supporting small businesses through initiatives like the Feira do Empreendedor, Negócios e Serviços (FENS), a fair attracting hundreds of exhibitors that promotes business generation and strengthens the creative economy. The city’s Jundiaí Empreendedora program offers year-round training, workshops, consulting, and lectures on topics ranging from business management to digital marketing, in collaboration with Sebrae-SP, Senai, and Senac. These programs also focus on specific groups such as people with disabilities, young job seekers, women entrepreneurs, and reemployed workers. Humberto Cereser highlighted the vital role of small businesses, stating, "The micro and small entrepreneur drives neighborhoods, generates jobs, and creates opportunities. Our role is to provide conditions for these businesses to grow sustainably."

Meanwhile, Manaus is advancing its entrepreneurial support with a digital-focused workshop titled "Do Google Maps às IAs: Como fortalecer a presença digital do seu negócio local," scheduled for September 24 at the Casarão da Inovação Cassina. This initiative by the Prefeitura de Manaus and the Secretaria Municipal do Trabalho, Empreendedorismo e Inovação (Semtepi) targets entrepreneurs and microentrepreneurs, offering training on leveraging Google Maps and artificial intelligence to enhance online visibility and customer engagement. Semtepi Secretary Alonso Oliveira emphasized the importance of digital presence by saying, "Today, being present in the digital environment is also being closer to the customer." Registration is open until September 21 with 60 spots available.

Together, these targeted programs in Jundiaí and Manaus demonstrate a robust commitment to supporting local entrepreneurs through both traditional and digital means, promoting sustainable business growth and innovation.