Latin American Agricultural Business Thrives with Strategic Innovation and Local Support
Seedz’s strategic pivot to B2B SaaS and Sebrae’s support for small businesses exemplify the robust growth and resilience of Latin America’s agricultural sector.
- • Seedz shifted from a digital platform to a B2B SaaS model and grew its user base to over 3,000 companies with R$200 million in revenue.
- • Seedz discontinued underperforming products and relaunched Seedz Atlas, a satellite data-powered commercial intelligence tool.
- • Seedz focuses its international expansion on Latin America, particularly Argentina, due to favorable agricultural prospects.
- • Sebrae supports 40 small businesses in Pará participating in Expo Negócios Concórdia, promoting visibility and growth.
- • Expo Negócios features diverse sectors and cultural programming to strengthen local small businesses and economic circulation.
Key details
Amidst challenging times in Brazilian agriculture, new strategies and support initiatives are fueling growth and resilience in the Latin American agricultural business sector. Agtech company Seedz has successfully navigated a "rigorous winter" by pivoting its business model and focusing on B2B software solutions. CEO Matheus Ganem highlights that despite a tough market environment, Seedz’s user base expanded from 1,800 companies to over 3,000, and revenue surpassed R$200 million with an annual growth rate exceeding 30%. The company discontinued underperforming products to concentrate on offerings like Seedz Atlas, which leverages satellite data to provide commercial intelligence helping agricultural companies identify opportunities. With plans to expand internationally, Seedz prioritizes Latin America, particularly Argentina, due to favorable agricultural conditions, shelving initial ambitions for North America. Looking ahead, Seedz is considering new investments to build on recent growth and technological advancements.
Complementing corporate innovation, grassroots initiatives are also bolstering agricultural entrepreneurship. In Pará, Brazil, Sebrae is actively supporting approximately 40 small businesses participating in the upcoming Expo Negócios Concórdia do Pará, scheduled for October 12-13. Regional manager Fabiano Andrade emphasizes the event’s role in enhancing visibility, facilitating sales, and fostering new business connections for local entrepreneurs across sectors including family agriculture, food services, crafts, and more. The fair aims to strengthen small businesses, stimulate local economic circulation, and celebrate regional culture through integrated cultural programming, creating a vibrant platform where producers and consumers can engage.
Together, Seedz’s strategic business pivot and Sebrae’s community-level support exemplify dynamic approaches driving agricultural business growth throughout Latin America, strengthening both enterprise scalability and local economies.
This article was translated and synthesized from Brazilian sources, providing English-speaking readers with local perspectives.
