Local Governments Drive Innovation and Entrepreneurship in Cabedelo and Jundiaí Metropolitan Region

On November 13, 2026, significant initiatives highlighting local government efforts to boost entrepreneurship through innovation were reported in Cabedelo and the Metropolitan Region of Jundiaí. These initiatives underscore how regional administrations in Brazil are enhancing business competitiveness and economic growth through strategic training and collaborative planning.

In Cabedelo, the City Hall, under Mayor Evilásio Cavalcanti, launched and successfully completed the first "AI for Entrepreneurs" course. Spearheaded by the Secretary of Science, Technology, and Innovation (SECTIN) in partnership with the Secretary of Economic Development and Ports, the program aims to empower local entrepreneurs with practical AI skills. The course trained participants to use AI for creating social media content, developing intelligent ads, and managing sales strategies via smart spreadsheets. Mayor Cavalcanti remarked, "AI is no longer a future tool but a present reality, and we want Cabedelo's entrepreneurs to access these opportunities to make their businesses more competitive and innovative." The program’s broad reach was demonstrated by its first cohort, which included diverse businesses from biojewelry to gourmet confectionery, showcasing AI's versatile applicability.

Meanwhile, the Metropolitan Region of Jundiaí—comprising seven cities including Jundiaí, Jarinu, and Louveira—formalized a unified agenda for strengthening entrepreneurship and business development. Leveraging the 'Territórios Empreendedores' program by Sebrae, the region, home to nearly one million residents and over 22,000 active businesses, is addressing challenges such as a shortage of qualified labor and the need for enhanced skills training. Fábio Augusto, regional manager of Sebrae-SP, emphasized that 12 months of integrative meetings will solidify the program’s methodology, while Thales Delgado highlighted the role of integrated planning to capitalize on the region's economic diversity and logistical infrastructure. Local leaders like Humberto Cereser and Gilson Pichioli cited ongoing infrastructure projects, including the Intercity Train and improvements in cargo transport, vital for sustaining the region's industrial growth, which includes about 600 industries and 150 multinational companies.

Together, these initiatives reflect a broader trend of local governments proactively investing in knowledge and infrastructure to nurture innovation and entrepreneurship. By providing targeted AI training in Cabedelo and coordinating regional economic strategies in Jundiaí, these efforts are poised to enhance competitiveness and promote sustainable business ecosystems in their respective areas.