Mato Grosso do Sul Empowers Small Businesses with Innovative Support Programs
Mato Grosso do Sul’s collaborative programs like Cidade Empreendedora and Sebrae MS initiatives are driving significant growth and innovation among small businesses across the state.
- • Cidade Empreendedora program operates in 36 municipalities, fostering new business registrations, 98% small businesses.
- • Sebrae MS provides training and consultancy, including the Agente Local de Inovação program to boost small business innovation.
- • Female entrepreneurs receive support through Sebrae Delas, which reached 300 women in 2025.
- • Entrepreneurs like Maysa Paula Saab and José Alceu Cabral exemplify the success fueled by these initiatives.
Key details
Entrepreneurs in Mato Grosso do Sul are witnessing transformative growth thanks to robust government and Sebrae MS initiatives designed to bolster small businesses and foster innovation. The Cidade Empreendedora program, active since July 2025, is a flagship effort aimed at strengthening the local business environment by improving public management and providing tailored support. Operating in 36 municipalities and having influenced 57% of the state's cities, the program has helped over 3,100 new businesses launch in just the first half of January 2026, with an impressive 98% classified as small enterprises and 87% as Microentrepreneur Individuals (MEIs).
Through three pillars — Excelência, Avança, and Transforma — Cidade Empreendedora customizes solutions for each municipality, guided by the Municipal Development Plan (PDM). This approach not only boosts efficiency in public administration but also supports ongoing training and entrepreneurial education. Success stories, such as those of artisan Luciana Kaninoski and cheese producer José Alceu Cabral, highlight the program's impact on individual business growth.
Complementing this, Sebrae/MS provides continuous assistance through consultations and training, including targeted initiatives for female entrepreneurs via Sebrae Delas, which reached 300 women across 13 municipalities in 2025. Entrepreneur Maysa Paula Saab exemplifies this support; she reinvented her business from a decoration store to a thriving stationery shop, Caeli Papelaria, incorporating online sales and a delivery service for pre-labeled school supplies to meet local demands efficiently.
The Agente Local de Inovação (ALI) program also plays a critical role by offering personalized consultancy that helps small business owners identify innovation opportunities and improve management. This multifaceted support ecosystem demonstrates Mato Grosso do Sul’s commitment to cultivating a vibrant, innovative business environment that propels the state's economy forward.
This article was translated and synthesized from Brazilian sources, providing English-speaking readers with local perspectives.
