Mato Grosso Entrepreneurs Drive Tourism Growth at ABAV Expo 2026
The ABAV Expo 2026 facilitated significant business growth and networking opportunities for Mato Grosso entrepreneurs and Brazil's tourism industry, highlighted by successful meetings and cultural showcases.
- • Sebrae/MT and Seadtur organized business rounds involving 11 Mato Grosso entrepreneurs and 10 buyers, resulting in 41 meetings at ABAV Expo 2026.
- • 11 meetings were consolidated with 27 more showing promise for future deals.
- • Entrepreneurs praised the organization and engagement focused on Pantanal tourism.
- • The event also featured cultural presentations and facilitated international business opportunities through Embratur.
Key details
The ABAV Expo 2026, held at Expo Center Norte in São Paulo, has emerged as a crucial platform for business development and networking in Brazil's tourism sector, particularly for Mato Grosso entrepreneurs. On October 1, Sebrae/MT partnered with the Adjunct Secretary of Tourism of Mato Grosso (Seadtur) to facilitate a business round that connected 11 Mato Grosso entrepreneurs with 10 national buyers, resulting in 41 meetings. Out of these, 11 meetings were consolidated, while 27 showed promising potential for future business.
Fabíola Lima, Sebrae/MT's state tourism manager, highlighted the fair's importance in enabling Mato Grosso businesses to present their products directly to tourism operators and foster partnerships. Entrepreneurs like Tatiane Farias from Pantanal Explorer praised the event's organization and the genuine interest shown by tourism operators in Pantanal tourism. Similarly, Luciomar Bastos from Interativa Pantanal expressed gratitude for the initiative and optimism about upcoming business opportunities.
Beyond the business rounds, Sebrae/MT showcased their tourism pitch presentations and successfully had two entrepreneurs selected for an international business round organized by Embratur. The ABAV Expo also celebrated regional culture with live demonstrations of traditional crafts and local cuisine.
The event attracted major players across Brazil's tourism industry, including representatives from travel agencies, airlines such as Norwegian Cruise Line, and hospitality groups like Iberostar and Bradesco Cartões. This convergence of key stakeholders fostered extensive networking, discussions on industry trends, and collaborations aimed at enhancing Brazil's tourism offerings. Notably, PANROTAS covered the event extensively, underscoring its significance in advancing partnerships and market expansion within the sector.
As the expo concluded, the momentum generated at ABAV Expo 2026 is expected to translate into sustained business growth, especially for the Mato Grosso tourism market, leveraging newly forged relationships with national and international buyers. Sebrae/MT’s role in organizing and supporting these initiatives remains central to nurturing the state's tourism economy.
This article was translated and synthesized from Brazilian sources, providing English-speaking readers with local perspectives.
