MICBR+Ibero-América 2025 Sets Record with 3,700 Business Meetings Boosting Creative Economy
MICBR+Ibero-América 2025 in Fortaleza achieved a record 3,700 business meetings, advancing Brazil’s creative economy through extensive networking, training, and cultural policy discussions.
- • MICBR+Ibero-América 2025 held 3,700 business meetings with 615 entrepreneurs from 30 countries.
- • 188 training activities addressed creative sector development and governance.
- • Panel discussions emphasized Film Commissions’ role and proposed a national network for audiovisual investment.
- • Cultural policies focusing on community knowledge and universal access were highlighted as national strategies.
Key details
The Mercado das Indústrias Criativas do Brasil + Ibero-América (MICBR+Ibero-América) 2025, held in Fortaleza, has marked a milestone with a record-breaking 3,700 business meetings over four days ending December 6. This event brought together 615 entrepreneurs — including 430 sellers and 185 buyers — from Brazil and 29 countries, highlighting its international scope in promoting the creative industries. Cláudia Leitão, Secretary of Creative Economy at the Ministry of Culture, emphasized the event's role as a significant platform for generating income and enabling the internationalization of creative businesses, a key step towards leveraging Brazil’s creative economy for sustainable development.
Throughout the event, 188 training sessions took place, covering diverse topics from governance to sector-specific strategies. A notable panel focused on the emerging role of Film Commissions in Brazil's audiovisual sector, where Márcio Tavares advocated for more coordinated state policies and the establishment of a national Film Commissions network to attract foreign productions and foster local narratives. Patricia Barbieri of the private sector underscored these commissions' critical role in promoting tourism and environmental conservation.
The "Brazil Criativo" panel, moderated by Leitão, discussed the national strategy connecting culture, innovation, and sustainability. Cultural leaders like Joel Santana and Danielle Barros called for universal cultural access policies, while Fabiano Piúba highlighted the significance of ancestral knowledge and local cultural spaces as hubs for knowledge production. The event collectively reinforced the need for integrating cultural policies with economic goals and universalizing access to creativity as a state priority.
This article was synthesized and translated from native language sources to provide English-speaking readers with local perspectives.