Micro and Small Enterprises Drive Most Job Creation in Brazil, Supported by New Entrepreneurial Prize

Micro and small enterprises have been pivotal in Brazil's job market growth since 2023, accounting for nearly 78% of new jobs created during this period. Data from Sebrae, based on the General Register of Employed and Unemployed (Caged), show that Brazil added a positive balance of 4.4 million jobs in the last three years, with 3.4 million generated by these smaller businesses. In 2025 alone, micro and small enterprises created 1.2 million new positions, representing 80.5% of the year's employment growth, marking it the second-best year for job generation in this span. This growth has contributed to Brazil's average unemployment rate dropping to a historic low of 5.6% last year, according to the Brazilian Institute of Geography and Statistics (IBGE).

In parallel to this surge in employment, initiatives are underway to further support small entrepreneurs. Instituto Assaí has launched the 9th edition of the Prêmio Academia Assaí, a competition offering over R$ 1 million in prizes to micro and small business owners in the food sector. Open for free registration until May 10, this program targets entrepreneurs over 18 years old with annual revenues up to R$ 360,000, residing in areas served by Assaí stores. The initiative includes financial education courses, training, and multiple award stages, aiming to foster skill development and business growth. Since inception, the prize program has aided around 9,500 entrepreneurs, distributing more than R$ 6.5 million in support.

The Prêmio Academia Assaí's rigorous selection process features a week-long online finance course open to all participants, followed by further training and financial incentives for 2,250 selected entrepreneurs. Regional winners receive additional cash prizes, smartphones, and consulting, while national winners gain substantial awards and specialized business mentorship, ensuring diverse regional representation across Brazil.

This combination of small enterprise-driven job creation and targeted entrepreneurial support highlights the critical role of micro and small businesses in Brazil's economic resilience and recovery.