Minas Gerais Debuts at SXSW with Casa Minas, Targeting R$200 Million in Business Deals
Minas Gerais makes its SXSW debut with Casa Minas and Minas Day initiatives, aiming to secure R$200 million in business and showcase its cultural and economic strengths.
- • Minas Gerais debuted independently at SXSW with Casa Minas and Minas Day events.
- • The government invested up to R$800,000, including R$100,000 in authentic local food and drinks.
- • More than 30 companies and startups participated, focusing on energy transition and critical minerals.
- • Expected business deals from the initiative target R$200 million in revenue.
Key details
Minas Gerais made its inaugural independent appearance at South by Southwest (SXSW) 2026 in Austin, Texas, through the launch of Casa Minas and Minas Day initiatives designed to boost business opportunities and cultural promotion. The state government invested between R$700,000 and R$800,000 overall, including about R$100,000 dedicated to authentic local food and beverages, to create a genuine Minas Gerais experience.
Over 30 startups and companies formed the state's delegation, aiming to highlight Minas Gerais as a strategic player in critical discussions on energy transition and critical minerals such as niobium and lithium. Minas Day featured four panel discussions on these themes, while Casa Minas served as a vibrant networking hub for investors, entrepreneurs, and cultural programming.
With support from around 10 private sponsors, the initiative intends to generate at least R$200 million in business returns from ongoing negotiations, establishing a strong foundation for Minas Gerais' international business and cultural outreach. The blend of music, gastronomy, and industry-focused dialogue reflects the state's comprehensive strategy to attract investments and showcase its unique assets on a global platform.
This article was translated and synthesized from Brazilian sources, providing English-speaking readers with local perspectives.
