Minas Gerais Government Boosts Small Entrepreneurs with R$7.5 Million in Deals at Superminas
Minas Gerais government-backed small entrepreneurs generate over R$7.5 million in business at Superminas through strategic meetings and workshops.
- • 60 small producers from 47 municipalities participated in Superminas.
- • R$7.5 million in expected business generated during the event.
- • 958 meetings held with supermarket buyers, with 18.3% leading to contracts.
- • A workshop trained 95 entrepreneurs to enhance business opportunities.
Key details
The Government of Minas Gerais, through the State Secretariat of Economic Development (Sede-MG), recently supported small entrepreneurs in generating more than R$7.5 million in expected business during the ninth edition of the Circuito Mineiro de Oportunidades e Negócios (CMON), held at the Superminas event in Belo Horizonte. Sixty small producers from 47 municipalities participated in 958 meetings with supermarket buyers, which resulted in 18.3% of meetings culminating in signed contracts. Approximately 80% of negotiations are ongoing following the event.
Secretary Frederico Amaral highlighted the government's commitment to regional development and income generation, emphasizing how the initiative creates business opportunities and opens doors for small producers. To prepare entrepreneurs, a workshop was conducted for 95 participants focusing on enhancing their skills and networking for successful business meetings. Ana Paula Morais, a participant and owner of a small frozen snacks business, noted the importance of government visibility and support.
The CMON initiative is a collaborative effort by the State Secretariat, Sebrae Minas, and the Association of Supermarkets of Minas Gerais (Amis), aimed at strengthening small suppliers’ presence in the supermarket sector and driving economic growth in the region.