Minas Trend 36 Opens with R$40 Million Business Outlook Showcasing Minas Gerais Fashion Industry

The 36th edition of Minas Trend, a key fashion industry event, launched on October 20, 2026, at BH Shopping in Belo Horizonte, Minas Gerais, drawing together entrepreneurs, industry representatives, buyers, and fashion professionals. Organized by the FIEMG system, the event runs through October 22 with participation from 100 brands occupying 191 booths. The festival has a robust business target, aiming to generate over R$40 million and attract more than 5,000 visitors.

The event's theme, "Made in Minas," emphasizes the unique identity, creativity, and production capabilities of the Minas Gerais fashion sector. The Business Hall showcases a diverse range of companies specializing in adult and children's clothing, bags, footwear, jewelry, and accessories, facilitating commercial interactions between manufacturers and buyers from across Brazil.

Flávio Roscoe, president of FIEMG, highlighted the event's collaborative nature and the cultural significance of fashion in the region, stating, "Here we present what Minas Gerais has best: our fashion, culture, values, and art." He also remarked on the competitive advantage offered by regional characteristics in today's globalized market.

The fashion industry in Minas Gerais is a significant economic pillar, generating over 115,000 formal jobs and comprising about 8,400 establishments, with 95% being micro and small enterprises. Rogério Vasconcelos, president of Sindivest-MG, praised the adaptability and innovation of local entrepreneurs despite economic challenges.

Sebrae Minas is actively supporting 50 entrepreneurs at the event through the "DNA Minas" initiative designed to promote local authenticity. The jewelry segment is notably strong, with over 50 exhibitors supported by capacity-building efforts from FIEMG and Sebrae. The event also features inter-state cooperation, with Alagoas participating with 16 brands.

The opening ceremony culminated in a special children’s fashion show featuring over 30 brands, unveiling Autumn/Winter 2027 trends and highlighting the sector’s vitality.

Minas Trend 36 underscores Minas Gerais' strategic importance in the Brazilian fashion industry, showcasing a blend of creativity, economic strength, and cultural expression, while fostering significant business opportunities.