Mothers and Daughters Strengthen Traditions at Ver-o-Peso Market Through Family Businesses
At the Ver-o-Peso market, mothers and daughters unite to preserve traditional businesses and cultural heritage, exemplified by multigenerational herbal and food stalls.
- • Maria dos Anjos and daughter Márcia run a herbal stall at Ver-o-Peso, collaborating for over 20 years.
- • Cristina Costa and daughter Valéria operate a meal stall with traditional dishes, earning up to R$ 800 daily.
- • Mothers stress passing down knowledge to daughters to sustain family businesses and traditions.
- • Their stalls benefit from seasonal tourist sales and festive market activity.
Key details
As Brazil celebrates Mother's Day, the Ver-o-Peso market in Belém highlights the unique bond between mothers and daughters sustaining traditional family businesses. Maria dos Anjos Pacheco, who has worked at the market for 55 years, shares her herbal stall with her daughter Márcia Cardoso for over 20 years. Maria took over after her husband's death and values their partnership: "We work together. At the end of the day, we settle accounts. It's a very good partnership." Márcia, who began helping her mother after job struggles, cherishes the daily collaboration.
Similarly, Cristina Costa and her daughter Valéria de Souza run a meal stall specializing in traditional dishes like fish with açaí, attracting local and seasonal customers. Cristina's stall earns around R$ 800 daily, with peaks during festive events, while Maria's herbal stall makes about R$ 100 daily. Márcia notes that their herbal products especially benefit from tourist sales, generating approximately R$ 200.
These family enterprises emphasize not only economic survival but the transmission of knowledge and cultural heritage. Márcia aims to expand their business in the future, while Cristina views the meal stall as a legacy for her family. Valéria sees her involvement as a temporary role but is committed to preserving their tradition as long as possible.
These stories reflect a broader trend of motherhood inspiring entrepreneurship and professional growth within Brazilian families, where work and family ties intertwine deeply at markets like Ver-o-Peso.
This article was translated and synthesized from Brazilian sources, providing English-speaking readers with local perspectives.
