MS Empreende Mais 2026: Bolstering Small Businesses in Mato Grosso do Sul with Strategic Insights on Valuation
Mato Grosso do Sul's key entrepreneurship event in 2026 highlights strategies for small businesses and the critical role of valuation amidst record business growth.
- • The 3rd edition of MS Empreende Mais will be held on February 2, 2026, focusing on strengthening small businesses in Mato Grosso do Sul.
- • Small businesses represent 89% of enterprises in the state, emphasizing their economic significance.
- • The Cidade Empreendedora program operates in 36 municipalities to enhance municipal administration efficiency.
- • Experts highlight valuation as essential for PMEs to understand business worth and foster growth, especially amid Brazil's record new business openings in 2025.
Key details
On February 2, 2026, the Government of Mato Grosso do Sul and Sebrae-MS will host the 3rd edition of MS Empreende Mais at Sebrae-MS headquarters in Campo Grande. The event aims to strengthen the local business environment and entrepreneurship, acknowledging that small businesses represent 89% of the state's enterprises. It will showcase results from 2025 and strategize for 2026, highlighting initiatives like the Cidade Empreendedora program, active in 36 municipalities, which boosts municipal administration efficiency through three structural fronts tailored to each city's needs.
Concurrently, experts emphasize the importance of valuation for small and medium enterprises (PMEs), critical in Brazil where PMEs constitute 97% of businesses and account for 70% of formal jobs. With a record 5.1 million new businesses opened nationwide in 2025 — 64% in services and a surge in microentrepreneurs, particularly delivery and transportation sectors — valuation helps entrepreneurs understand their business's real worth beyond revenue, incorporating margins, predictability, governance, and market conditions.
Valuation specialists Theo Braga and Helô Cruz advise organizing fundamental business data and applying tailored valuation models, cautioning that complex models without quality data may mislead early-stage companies. Artificial intelligence tools are making these methodologies more accessible, revealing weaknesses such as founder dependency and guiding strategic improvements.
This ongoing focus at MS Empreende Mais on entrepreneurship support and valuation insights reflects Mato Grosso do Sul's commitment to bolstering its vital small business sector and fostering sustainable economic growth.
This article was translated and synthesized from Brazilian sources, providing English-speaking readers with local perspectives.
Source articles (2)
Source comparison
Percentage of small businesses
Sources report different percentages of small businesses in Brazil
diariodigital.com.br
"Currently, small businesses account for 89% of the state's enterprises."
istoedinheiro.com.br
"In Brazil, small and medium enterprises (PMEs) make up 97% of all businesses."
Why this matters: One source states that small businesses account for 89% of enterprises in Mato Grosso do Sul, while the other claims that small and medium enterprises make up 97% of all businesses in Brazil. This discrepancy is significant as it affects the understanding of the scale and impact of small businesses in different contexts.