Natura Leads with Sustainability and Amazon Stewardship in Business Model
Natura deepens its sustainability commitment with ambitious climate targets, Amazon-focused innovations, and ethical business practices ahead of COP30.
- • Natura aims for net-zero emissions by 2030 and 100% renewable plastic by 2050.
- • Founder Luiz Seabra introduced refillable cosmetics products in 1984, emphasizing sustainability early on.
- • The company integrates sustainability throughout its business model, including direct selling and community engagement.
- • Natura's impact measurement shows a positive R$ 2.50 impact for every R$ 1 in revenue, highlighting its socio-environmental innovation.
Key details
Natura, Latin America's largest cosmetics brand founded by Antonio Luiz Seabra, integrates sustainability deeply into its business strategy, emphasizing the Amazon's crucial role. With a 20-year commitment to the Amazon, the company has set ambitious goals such as reaching net-zero emissions by 2030 and using 100% renewable and compostable plastics by 2050, as highlighted by Ana Costa, Natura's VP of Sustainability. Natura's participation in COP30 showcases its leadership in socio-environmental innovation, positioning the Amazon as central to climate solutions and the green economy.
Seabra, the brand's founder, pioneered refillable products in 1984, reflecting a long-standing dedication to ethical practices and sustainability. His business model, centered on direct selling and personal relationships, empowers clients as beauty consultants, emphasizing human connection amidst digital shifts.
Natura measures its impact through an Integrated Profit & Loss metric, revealing a significant R$ 2.50 positive impact for every R$ 1 in revenue. Post-COP30, the company plans to enhance its focus on bioeconomy and support community agro-industries, aspiring to be fully regenerative and to inspire broader Amazon-related action. Seabra also underscores the urgency of addressing climate change and the importance of COP30 in raising global awareness about Brazil's potential in sustainable development.
This article was synthesized and translated from native language sources to provide English-speaking readers with local perspectives.