Networking Emerges as Crucial Economic Asset for Brazilian Entrepreneurs
Networking is a key economic driver in Brazil, with entrepreneurs emphasizing partnerships for growth and innovation amid a record number of new businesses.
- • Networking is seen as a vital economic asset that drives innovation and growth in Brazil.
- • Record 4.2 million companies were registered in Brazil in 2024, evidencing entrepreneurial momentum.
- • 61.5% of entrepreneurs cite networking as crucial for growth, and 56% link collaboration to innovation.
- • PMEs make up 94% of businesses; many are pragmatic in financial choices but still mix personal and business finances.
Key details
Networking is increasingly recognized as a powerful economic asset in Brazil's business landscape, driving growth, innovation, and stronger business ecosystems. According to Marcos Koenigkan, founder of Mercado & Opinião, sustained business relationships built on trust and continuous exchange enhance visibility and attract long-term partners, creating significant competitive advantages. In 2024, Brazil saw a record 4.2 million new company registrations—a 9.9% increase over 2023—underscoring the vital role of professional connections in influencing decisions and investments.
The 2024 GEM Brazil report reveals that 61.5% of entrepreneurs view networking and partnerships as essential to business growth, while 56% believe collaboration sparks innovation. Koenigkan highlights that sharing knowledge and forming alliances can attract investments and foster expansion opportunities. Active participation in structured networks boosts reputation and converts trust into economic value, making relational capital central to Brazil’s evolving economy.
Meanwhile, small and medium enterprises (PMEs), which constitute 94% of Brazilian businesses and generate 70% of formal jobs, are adapting pragmatically in financial decision-making. About 43% of PMEs denied credit are considering switching banks, reflecting a results-focused mindset. However, many still mix personal and business finances, with 57% of PMEs blending accounts, indicating emotional ties that could benefit from integrated financial solutions. Generation Z entrepreneurs, representing 11% of PMEs, bring fresh expectations for digital and flexible banking relationships.
Overall, the evidence suggests that Brazilian entrepreneurs increasingly depend on human connections and financial adaptability as strategic assets to foster innovation and sustain business success in a competitive market.
This article was synthesized and translated from native language sources to provide English-speaking readers with local perspectives.