Neuroscience and Business Workshops Drive Skill Enhancement in Brazilian Entrepreneurs
Innovative programs in Brazil are using neuroscience and business workshops to enhance entrepreneurial skills and impact.
- • Carol Garrafa founded Método Santé to teach 'people skills' using neuroscience insights.
- • Carol studied neuroscience in France and Brazil and teaches at Instituto Sírio-Libanês and Link School of Business.
- • MPMS conducted a workshop on business analysis techniques focusing on value and societal impact.
- • The workshop emphasized practical tools like Business Model Canvas and MVP, led by analyst Fabrício Laguna.
Key details
Brazilian business education is evolving through innovative approaches that leverage neuroscience and advanced business analysis techniques. Carol Garrafa, after a personal journey exploring happiness around the world, pursued neuroscience studies in France and Brazil and subsequently became a professor at Instituto Sírio-Libanês and an educator at the Link School of Business. Drawing on her expertise, she founded Método Santé, a program designed to teach 'people skills' to entrepreneurs, aiming to unlock their full potential and enhance leadership capabilities.
Complementing this, the Ministry of Public of Mato Grosso do Sul (MPMS) recently held a workshop titled "Techniques to Understand Business and Propose Changes that Maximize Value." Led by business analyst Fabrício Laguna, this workshop focused on practical business analysis methods such as the Business Model Canvas, value proposition design, and minimum viable product (MVP) creation. Targeted at members of the Secretary of Information Technology, it emphasized cultivating a results-oriented mindset that considers the broader societal, environmental, and user impacts of business initiatives. Laguna underscored that the goal was for participants to adopt a transformed outlook they could apply daily.
These developments signify a growing trend in Brazil to integrate neuroscience insights and structured problem-solving frameworks within business education. They equip entrepreneurs and professionals with both emotional intelligence and analytical competence, fostering impactful decision-making and sustainable business growth.
This article was translated and synthesized from Brazilian sources, providing English-speaking readers with local perspectives.
