New Initiatives Boost Entrepreneurship and Franchising Expansion in Brazil for 2026

Brazil is witnessing significant developments to support entrepreneurs and business growth in 2026 through key initiatives focused on business planning and franchising evaluation.

In Canoas, the Acelerando Negócios program launched with a free lecture on January 22, offering local entrepreneurs guidance on setting goals and structuring their operations for the year. The session, titled "Planejamento e Arranque do Ano," was led by Rodrigo Paines from ALCA and held at the Prefeitura de Canoas' Auditório Sady Schivitz. This event marks the beginning of an ongoing initiative aimed at empowering micro and small business owners with strategies to strengthen and expand their ventures, fostering entrepreneurship and increasing income generation in the municipality.

Complementing this local effort, Auddas introduced a free tool named the Franchise Analysis to help entrepreneurs evaluate their business models' suitability for franchising. The tool assesses four essential pillars—competitive advantages, financial viability, legal risk, and brand strength—to determine a business's potential to become a scalable and profitable franchise. Rodrigo Chiavenato, Auddas' director of Franchises, highlighted that only about 30% of businesses evaluated meet the criteria necessary for franchising. Challenges commonly encountered include supplier limitations and the absence of structured operational processes.

Chiavenato stressed the importance of this early assessment, noting that many entrepreneurs inquire whether their businesses can transition to a franchise model. Auddas encourages entrepreneurs with viable potential to make strategic adjustments, while advising others to reconsider franchising plans if foundational elements are lacking. The move responds to Brazil’s growing franchising market, which generated R$240 billion in 2024, according to the Brazilian Franchise Association (ABF).

Together, the Acelerando Negócios program and Auddas’ innovative tool provide entrepreneurs in Brazil with critical resources to plan effectively and explore growth through franchising, underscoring the country's commitment to fostering business development and scalability in 2026.