Neymar and Other Celebrities Drive Real Estate Boom in Santa Catarina
Santa Catarina's safe, scenic environment and luxury developments draw celebrities like Neymar Jr., fueling a thriving high-end real estate market and local economy.
- • Neymar Jr. owns luxury properties in Balneário Camboriú, Itapema, and Porto Belo.
- • Santa Catarina has the lowest homicide rate in Brazil, enhancing its appeal to wealthy buyers.
- • Balneário Camboriú and Itapema lead Brazil in property prices and sales respectively.
- • The real estate sector significantly contributes to the local economy and urban improvements.
Key details
Santa Catarina is increasingly attracting Brazil's elite, including Neymar Jr., Luan Santana, and Cristiano Ronaldo, with prestigious real estate investments boosting the region's economy. Neymar Jr. owns notable properties such as a quadriplex at the Yachthouse by Pininfarina in Balneário Camboriú, an apartment at Edify One in Itapema, and is involved in a large sports and real estate complex in Porto Belo. This concentration of high-profile real estate activity aligns with Santa Catarina's reputation for safety and quality of life, characterized by the lowest homicide rate in Brazil, at 8.6 per 100,000 inhabitants, according to the 2025 Safety Cities Yearbook.
Balneário Camboriú leads the nation in property price per square meter, hosting luxury developments that appeal to celebrities seeking exclusivity or vibrant lifestyles. The region's real estate sector is a key economic driver, employing over 9,000 workers and financially supporting urban development projects, including the Senna Tower, which is projected to generate more than R$100 million for city improvements. Itapema excels in new property sales as well, with R$4.14 billion sold in 2025 alone. Real estate expert Bruno Cassola notes that the combination of scenic beaches, superior safety, and attractive living conditions motivates wealthy individuals and celebrities to invest in Santa Catarina's booming property market.
This article was translated and synthesized from Brazilian sources, providing English-speaking readers with local perspectives.
