Online Sales Drive Small Business Revenue to R$67 Billion in Brazil in 2025

Micro and small businesses in Brazil have seen a remarkable rise in online sales revenue, reaching R$67 billion in 2025, according to recent data. This growth highlights the expanding digital market presence of these enterprises within the country.

The Brazilian Service of Support for Micro and Small Enterprises (Sebrae) played a critical role in this expansion by guiding 728,000 entrepreneurs in adopting digital market strategies throughout 2025. To further empower small businesses, Sebrae organized 42 in-person events nationwide, focusing on using marketplaces like Mercado Livre, Amazon, and Shopee, as well as leveraging digital tools such as Canva and TikTok.

William Almeida, Sebrae's Digital Market Manager, emphasized that these efforts are designed to ease the initial hurdles entrepreneurs face when entering the digital realm. Sebrae's initiatives have led to the creation of more than 18,500 new online stores since 2021, generating over R$841 million in revenue.

From 2019 to 2024, online sales revenue for small businesses surged from R$5 billion to R$67 billion, while Brazil’s broader e-commerce sector climbed 14.6% in 2024 alone, totaling R$225 billion. E-commerce transactions in Brazil have cumulatively reached R$1 trillion since 2016.

Almeida also stressed the importance of visibility on platforms such as Instagram and Google Business Profile, which help consumers easily find local businesses. Sebrae supports small businesses through free content, consulting, and partnerships with digital platforms, alongside subsidies covering up to 90% of the cost of technological tools for entrepreneurs.

This robust growth in online sales underscores the shifting landscape of Brazilian commerce as small businesses increasingly embrace e-commerce to access new markets and expand their revenue streams.