OpenAI Launches Commercial Operations in Brazil as Country Becomes Third Largest Market for ChatGPT
OpenAI has launched its commercial operations in Brazil, recognizing the country as a leading market for ChatGPT and forging partnerships to boost AI adoption.
- • OpenAI opened a commercial office in São Paulo to serve the Brazilian market.
- • Brazil is the third largest global market for ChatGPT, with 215 million daily messages.
- • Brazil leads the world in ChatGPT image usage and has doubled weekly voice users in a year.
- • Partnerships include ITA for student programming tools, Enter for lawyer training, and Prodam for AI access.
- • AI could contribute nearly R$1 trillion to Brazil's economy by 2030, with strong developer engagement.
Key details
OpenAI has officially launched its commercial operations in Brazil, establishing an office in São Paulo in response to Brazil's emergence as the third largest market for its chatbot, ChatGPT, globally. Brazilian users have nearly doubled over the past year, engaging with ChatGPT through an impressive 215 million messages daily.
Brazil stands out globally for its high usage of ChatGPT's features: it leads worldwide in image generation usage and ranks among the top five countries for voice and dictation applications, with weekly voice user numbers doubling in the last year. The rising professional adoption is significant, as 35% of ChatGPT messages from individual Brazilian accounts relate to work, surpassing the global average of 30%.
To support this rapid growth, OpenAI has formed several strategic partnerships. It is working with the Instituto Tecnológico de Aeronáutica (ITA) to provide accounts and credits for students to utilize programming tools. In collaboration with Brazilian startup Enter, a legal tech company, OpenAI is developing a ChatGPT-based training program for lawyers. Additionally, OpenAI signed a memorandum of understanding with Prodam, a São Paulo-based data processing company, to make AI tools more accessible.
Brazil also ranks second globally for developers using OpenAI’s API, with substantial growth in Codex usage, highlighting the country's vibrant developer ecosystem. OpenAI’s local team actively engages with entrepreneurs, creators, and artists, focusing on identifying high-value AI use cases and fostering responsible technology governance. The company recently conducted an "OpenAI for Devs" tour, reaching 285 developers across Brazilian cities and culminating in a hackathon aimed at supporting small businesses with innovative AI projects.
An independent study funded by OpenAI estimates that AI could add nearly R$1 trillion to Brazil's economy by 2030, underlining the significant potential impact of AI technologies when combined with skills, research, and responsible deployment.
OpenAI’s expansion in Brazil demonstrates its commitment to supporting the country’s fast-growing AI adoption and fostering an AI-driven future across economic and social sectors.
This article was translated and synthesized from Brazilian sources, providing English-speaking readers with local perspectives.
