Paraíba's Beauty Sector Boasts Nearly 20,000 Active Small Businesses
Paraíba's beauty sector is thriving with nearly 20,000 active small businesses, led by microentrepreneurs and concentrated in João Pessoa and Campina Grande.
- • Paraíba has 19,624 active small businesses in the beauty sector, representing 61.6 per 1,000 active businesses in the state.
- • Microentrepreneurs (MEIs) dominate with 79.16% of the sector's businesses; services make up 75.3% of activities.
- • João Pessoa and Campina Grande account for 55.17% of beauty businesses in Paraíba.
- • The 18th Paraibana Beauty Fair will feature over 150 brands and focus on innovation and management in the beauty industry.
Key details
The beauty industry in Paraíba is flourishing with 19,624 active small businesses operating in the sector, accounting for 61.6 out of every 1,000 active enterprises in the state. This robust growth is highlighted by a study from Sebrae/PB's Data Agent Program, which revealed that microentrepreneurs (MEIs) constitute 79.16% of these businesses, with 15,535 registrations. Microenterprises make up 19.20%, while small and medium-to-large companies represent just over 1.6% combined. Service-related activities dominate, comprising 75.3% of the sector's businesses.
Geographically, João Pessoa and Campina Grande are the epicenters of the beauty business, hosting 7,581 and 3,245 enterprises respectively, together making up more than half (55.17%) of all beauty sector businesses in the state. More than half of these companies (55.72%) are classified as established or super established, with only a small fraction (4.03%) considered nascent.
Adding momentum to the sector, the 18th Paraibana Beauty Fair is set to take place from September 13 to 15, 2026, at the João Pessoa Convention Center. The event will showcase over 150 national and international brands, providing a platform for hundreds of professionals to engage on innovation and business management in beauty. Entrepreneurs with an active CNPJ can attend for free, while other visitors pay a small fee of R$ 15, and complimentary transportation is offered by Sebrae/PB.
This article was translated and synthesized from Brazilian sources, providing English-speaking readers with local perspectives.
