Prêmio Potências 2025 Celebrates Black Culture with Honoree Péricles and Star-Studded Tributes in São Paulo
The 2025 Prêmio Potências event in São Paulo honored singer Péricles, commemorated Preta Gil, and celebrated black culture with major awards and star performances.
- • The fifth edition of Prêmio Potências celebrated black culture with the theme 'A Celebração da Voz Negra'.
- • Péricles was honored as the main tribute recipient and performed a touching tribute to the late Preta Gil.
- • Jota.pê won Artist of the Year, Gaby Amarantos won Song of the Year, and Gilberto Gil was named Personality of the Year.
- • The event featured diverse performances and was hosted by João Pimenta and Rita Batista in São Paulo.
Key details
The fifth edition of the Prêmio Potências, the largest celebration of black culture in Brazil, was held on October 24, 2025, at Sala São Paulo. Themed 'A Celebração da Voz Negra' (The Celebration of the Black Voice), the event brought together numerous celebrities, nominees, and honorees to acknowledge outstanding contributions across arts, entrepreneurship, and communication.
Renowned singer Péricles was the main tribute recipient of the night. In his acceptance speech, he highlighted the importance of excellence and inspiration, urging, “We are building bridges and planting seeds... Let's believe in ourselves and celebrate every moment we have.” As part of the ceremony, Péricles performed moving tributes to the late Preta Gil, who passed away on July 20 from colorectal cancer complications. He sang “Drão,” a song originally by Gilberto Gil, Preta Gil’s father, and also performed hits like “Até Que Durou” alongside artists including Jota.pê, Karol Conka, Raél, and the band Soul Livre.
The event recognized achievements in 13 categories, with notable winners such as Jota.pê for Artist of the Year, Ajuliacosta as Best New Artist, and Gaby Amarantos winning Song of the Year for "Foguinho." Gilberto Gil was honored as Personality of the Year, and Seu Jorge received the Actor of the Year award. Additionally, the impactful "Realezas negras" campaign received the Campaign of the Year accolade.
Hosted by João Pimenta and Rita Batista, the event was attended by a glittering roster of Brazilian celebrities including Seu Jorge, Bella Campos, Paulo Vieira, Alice Carvalho, Lucas Leto, and Gaby Amarantos, among others. The ceremony combined performances, tributes, and awards to create a vibrant celebration emphasizing the profound influence of black culture in Brazil.
This edition of Prêmio Potências not only honored artistic talent but also served as a platform for unity and inspiration within Brazil’s black community, reinforcing the ongoing contributions of black voices in shaping the nation's cultural landscape.
This article was synthesized and translated from native language sources to provide English-speaking readers with local perspectives.