Radar Summit 2025 Highlights AI's Transformative Power on Brazilian Industry and Business
Radar Summit 2025 in Florianópolis spotlights how AI is set to triple economic impact by 2030, reshaping Brazil's business and industry landscapes through innovation, culture, and leadership.
- • AI's economic impact by 2030 expected to be three times that of the internet's early years.
- • The summit emphasized leadership qualities like resilience and direct communication for navigating change.
- • Organizational culture identified as a key asset linking innovation and operational excellence.
- • Santa Catarina highlighted for its advanced industrial diversification and global competitiveness.
Key details
The Radar Summit 2025, hosted by the Federation of Industries of the State of Santa Catarina (FIESC) in Florianópolis on October 13, convened over 400 participants to explore the sweeping impact of Artificial Intelligence (AI) on business and industry transformation. Experts at the summit forecast that by 2030, AI-driven technologies—including biotechnology, nanotechnology, and robotics—will produce an economic impact three times greater than the internet's early growth period, signaling a profound shift in economic and operational paradigms.
Ramon Martins da Silva, head of AI at TOTVS, underlined AI's role in redefining business logic by automating manual tasks and enabling smarter productivity, which frees human time for strategic decisions. This intelligent automation is expected to create new production models, reshaping industries globally. FIESC President Gilberto Seleme emphasized the necessity for organizations to foster inspiring environments in the midst of uncertainty and rapid change.
Leadership discussions featured Chad Holliday, former CEO of Bank of America, advocating for resilience and direct communication as critical leadership skills in challenging times. Eduardo Vetter of Eletroaço Altona shared their success in diversification strategies, noting the company's growth to serve 27 different global industry segments, including sectors like railways and NASA projects.
Organizational culture emerged as a vital asset, integrating innovation, behavior, safety, and operational excellence, reinforced by executives from Duas Rodas, C-Pack, and Portobello. A dedicated panel on reputation management brought forward the critical role of strategic communication. Industry leaders, including Fábio Santos (Abracom), Júlio Franco (Tigre), and José Mateus (Habitasul), stressed that effective communication is essential for organizational survival amid the rapid proliferation of generative AI content.
Economist Paulo Gala highlighted the pivotal role of industry as a driver of innovation and competitive differentiation, praising Santa Catarina's advanced productive diversification and sophistication. He likened Brazil's evolving industrial capacity to complex economies like Taiwan, illustrating the country's readiness to compete on a global scale.
Overall, the Radar Summit 2025 underscored AI's transformative capacity to not only redefine business strategies and models but also to advance industrial innovation through organizational culture, leadership, and strategic communication, marking a pivotal moment for Brazil's economic future.
This article was synthesized and translated from native language sources to provide English-speaking readers with local perspectives.