Record Growth of Small Businesses in Brazil Opens New Entrepreneurial and International Opportunities
Brazil's record-breaking small business growth in 2025 is boosting diverse profitable sectors and opening rising international opportunities, especially with China.
- • Brazil achieves record number of active small businesses in 2025.
- • High-growth sectors include technology, artisanal food, health, and fashion.
- • Sebrae provides training and guidance to foster entrepreneurship.
- • Brazil's brand and coffee exports gain significant traction in the massive Chinese market.
- • Lucky Coffee's investment highlights the expanding Brazil-China economic ties.
Key details
Brazil has set a historic record for active small businesses in 2025, signaling robust entrepreneurial growth across various sectors. According to Sebrae, this surge is propelled by digitalization, improved access to credit, and supportive policies, encouraging many to seek alternative income sources and autonomy. High-demand, profitable sectors include technology and digital marketing, artisanal food focused on special diets, health and wellness services, and sustainable fashion brands. Sebrae underscores the importance of financial planning, market research, and leveraging digital sales tools for new entrepreneurs.
Complementing this domestic boom, Brazil is also gaining significant traction in the Chinese market. Market expert Marina Miranda from IEST Group highlights Brazil’s escalating prominence due to consumption, cultural exchange, and strategic investments. Notably, Lucky Coffee—a major Chinese coffee chain with over 30,000 outlets—has invested heavily in Brazilian coffee, with half of Brazil’s coffee exports now destined for China. Brazilian culture, exemplified by national symbols like the capybara, is increasingly used to boost consumer interest and brand visibility in China, exposing Brazilian products to a market of 1.4 billion people. This growing international engagement solidifies Brazil’s expanding business landscape both at home and abroad.
This article was synthesized and translated from native language sources to provide English-speaking readers with local perspectives.