Rede Bahia Faces Major Layoffs as Record TV Boosts Year-End Festivities
Rede Bahia undergoes extensive layoffs including key coordinators while Record TV celebrates year-end with a special featuring its journalism and entertainment talents.
- • Rede Bahia conducts major layoffs just before year-end, affecting entertainment and journalism departments.
- • Bruno Pita and Roger Sarmento, longtime Rede Bahia employees, were dismissed.
- • Rede Bahia marked its 40th anniversary with studio upgrades and fresh news formats in 2025.
- • Record TV’s 'Família Record 2025' special features interactive games and gift exchanges hosted by new presenters.
- • Record’s special aims to strengthen audience engagement with a single-night broadcast format.
Key details
As 2025 draws to a close, Brazilian television networks are experiencing contrasting developments. Rede Bahia is undergoing a significant wave of layoffs affecting various sectors including entertainment, production, and journalism. Notably, Bruno Pita, the Entertainment and Productions Coordinator, was dismissed after more than 20 years at the company, alongside long-standing journalist Roger Sarmento, who presented the BATV news program at TV Santa Cruz for 22 years. Additional cuts hit staff in reception, Cedoc, and the sports departments. These recent personnel changes follow other high-profile departures such as Adriana Oliveira and Joyce Guirra and occur even as Rede Bahia celebrated its 40th anniversary earlier this year with a revamped studio and new formats for its news programs emphasizing innovation and technology.
Meanwhile, Record TV is investing in year-end programming with its "Família Record 2025" special, filmed on December 1 in São Paulo. For the first time hosted by Rafa Brites and Felipe Andreoli, the event combines interactive games, a traditional "amigo secreto" gift exchange, and star participation from both the journalism and entertainment divisions. This single-night special is designed to engage audiences and bolster the network’s brand visibility during the holiday season. Though celebrated names like Adriane Galisteu, Ana Hickmann, and Tom Cavalcante appeared, notable absences include Roberto Cabrini and Carolina Ferraz.
These contrasting moves highlight a period of transformation and strategic adjustment within Brazilian television as networks balance staff restructuring with efforts to sustain audience engagement over the festive period.
This article was synthesized and translated from native language sources to provide English-speaking readers with local perspectives.