Rocca Expands Dairy Business with Value-Added Products While Afubra Empowers Southern Producers
Rocca pursues growth through product diversification and factory expansion while Afubra fosters producer knowledge and market access in Southern Brazil's dairy sector.
- • Rocca completed a major factory expansion in 2024 and targets 30% revenue growth by 2026.
- • 25% of Rocca's milk is sourced from its own farm, ensuring supply stability.
- • Rocca diversified products with new flavors and a food service line to mitigate seasonal sales challenges.
- • Afubra held business meetings attended by 350 rural producers in Southern Brazil, supported by agricultural partners.
Key details
Rocca, a Minas Gerais-based dairy company specializing in dulce de leche, is undertaking significant business expansion by transforming traditional products into high-value offerings. Following a major factory expansion completed in 2024, Rocca aims for a 30% revenue increase by 2026, with production capacity designed to triple in the coming years. Co-founder Raphael Figueiredo noted the company's strategy includes ensuring supply security by sourcing 25% of its milk from its own farm in Southern Minas Gerais, supplementing with local producers' milk. Rocca has diversified its product line to include innovative flavors such as coffee, coconut, hazelnut, pistachio, and cocoa, alongside a specialized food service line targeting bakeries and gelaterias. This diversification helps offset seasonal sales downturns, particularly during summer. Co-founder Rosi Barbosa emphasized the brand’s commitment to quality, tradition, and connecting consumers with rural producers through authentic, traceable products. Meanwhile, in Southern Brazil, Afubra is strengthening the regional dairy and agricultural community by organizing business meetings across eight communities, including São Lourenço do Sul and Pelotas. About 350 rural producers attended these events, which were supported by partners like Timac Agro, Syngenta, and Sicredi. Emerson Cardoso, Afubra’s branch manager, highlighted these meetings’ role in sharing agricultural knowledge and innovations to open market opportunities for producers. Together, Rocca’s modernization efforts and Afubra’s community outreach illustrate vital initiatives enhancing value addition and market connectivity in Brazil’s dairy sector.
This article was translated and synthesized from Brazilian sources, providing English-speaking readers with local perspectives.
