Ronaldo Launches Luxury Reserva Beach Club in Alphaville with R$4.2 Billion Project
Former football star Ronaldo Nazário invests R$1 billion in Reserva Beach Club, a luxury sports and leisure facility in Alphaville, targeting high-end clientele and expanding Brazil's elite club market.
- • Ronaldo invests R$1 billion in Reserva Beach Club in Alphaville, São Paulo.
- • The club offers wave pools, tennis courts, and luxury amenities for high-end members.
- • Galacticos House tennis club features 300 memberships with R$1.15 million fee each.
- • The club aims to host international events and has a gross sale value of R$4.2 billion.
- • Membership sales are selective, with the first batch over 70% sold.
Key details
Ronaldo Nazário, the former football superstar, has made a significant entry into the elite sports club market by investing in the Reserva Beach Club located in Alphaville, São Paulo. The project involves a substantial investment of R$1 billion and carries a gross sale value (VGV) of R$4.2 billion, signaling a major move into luxury sports and leisure spaces in Brazil.
The Reserva Beach Club is designed to cater to a high-end clientele with features such as wave pools, tennis courts, and expansive leisure areas, covering an area of 169,000 m². A standout facility within the club is the Galacticos House, a tennis members club with 300 exclusive memberships, a 3,500 m² headquarters, a bar, a restaurant, and a 3,500-seat arena that can be expanded to 6,000 seats for tournaments. Membership costs R$1.15 million along with a monthly maintenance fee of about R$4,500. The club projects expected gross revenues of R$600 million.
Ronaldo, who signed an exclusive contract with developer BR Soho last year to oversee the opening of new beach clubs, expressed optimism about the growing market for places where people can engage in sports, socialize, and enjoy premium experiences. According to Maurício Gariglia, CEO of BR Soho, "We choose members carefully," reflecting the club’s selective nature. The first batch of 100 memberships is already over 70% sold.
The club’s development also cleverly addresses the high operational costs associated with standalone tennis courts in São Paulo, where hourly rates range from R$150 to R$200, by embedding these sports facilities within a larger club ecosystem. This model allows members to retain 90% of their resale rights, contrasting with traditional clubs that claim most resale fees.
Further boosting the club’s prestige are negotiations for a reciprocity agreement with the Indian Wells tennis tournament in California and plans to host international events. The rapid increase in property prices in Alphaville—from R$5,000 to R$18,000 per square meter since the pandemic—underscores the luxury appeal and strategic value of this development.
The Reserva Beach Club aims to deliver a unique combination of sports, leisure, and luxury living, with phased completion of facilities expected between late 2023 and early 2027. The successful launch has already sparked interest from other states eager to replicate this project model.
This article was translated and synthesized from Brazilian sources, providing English-speaking readers with local perspectives.
