Sadia Reinforces Sponsorship with CBF in New Campaign Celebrating Brazilian Football
Sadia launches the 'Estrelas' campaign celebrating Brazilian football as part of its renewed CBF sponsorship through 2030, including nutritional support and marketing activations.
- • Sadia launched the 'Estrelas' campaign highlighting iconic moments in Brazilian football history.
- • The campaign is part of a renewed sponsorship agreement with CBF extending to 2030.
- • Sadia will provide approximately 100 tons of protein to the national team during the sponsorship.
- • Marketing efforts include film broadcast, team branding, themed products, and fan engagement activations.
Key details
Sadia has unveiled its 'Estrelas' campaign, celebrating Brazilian football's iconic moments, including the historic 1958 men's World Cup victory. This campaign is central to Sadia's renewed sponsorship agreement with the Brazilian Football Confederation (CBF) that now extends through 2030. The campaign's film debuted during the broadcast of Jornal Nacional on May 8, 2026, symbolizing Sadia's enduring connection to Brazil's football heritage through the slogan 'Brasil com S de Sadia'.
As part of its comprehensive support, Sadia will supply about 100 tons of animal protein to Brazil's national football team over the sponsorship period. The brand's presence will be prominent on team buses, training gear, and across various marketing platforms including television, social media, and retail. Additionally, Sadia is launching commemorative packaging and themed products to further engage fans and consumers.
Beyond providing essential nutritional support to the players, Sadia plans multiple activations over the next four years, including institutional visibility, creative marketing campaigns, and fan engagement experiences. This partnership strengthens Sadia's role as a key promoter of Brazilian football, intertwining its brand identity with the nation's passion for the sport.
This article was translated and synthesized from Brazilian sources, providing English-speaking readers with local perspectives.
