São Paulo Boosts Sustainable Tourism with New Initiative for International Fair
São Paulo invites tourism businesses to promote sustainability at an upcoming international fair.
- • São Paulo opens registration for local businesses to participate in WTM London.
- • The initiative aims to highlight sustainable tourism practices.
- • Participation is expected to foster global exposure and economic growth.
- • The strategy aligns with global trends in responsible tourism.
Key details
São Paulo is taking significant steps to expand its sustainable tourism sector by inviting local tourism businesses to participate in the World Travel Market (WTM) in London. Announced on September 24, 2025, the initiative aims to showcase São Paulo's attractions and sustainable tourism practices at this major international tourism fair. This move is expected to open new avenues for business growth and international collaboration in the sustainable tourism space.
The São Paulo state government is actively seeking businesses willing to represent the region at the WTM, highlighting the importance of sustainable tourism as a viable economic strategy. Officials expressed hopes that this participation will not only bring more visibility to local enterprises but also encourage the development of sustainable practices within the sector, thus promoting a responsible tourism narrative on a global platform.
The drive aligns with the global trend toward sustainability in tourism, which emphasizes environmental responsibility and community engagement. By promoting its resources and sustainable practices, São Paulo aims to attract discerning travelers who prioritize eco-friendly options. This initiative is part of a broader strategy to boost tourism and stimulate economic growth while preserving the region's cultural and natural heritage.
In summary, São Paulo's participation in the WTM London represents a commitment towards developing sustainable tourism as a key economic sector, ensuring that local businesses can gain global exposure while promoting sustainable practices that benefit the environment and community.