São Paulo Launches Historic Business Tourism Mission to Turkey
São Paulo embarks on its first business tourism mission to Turkey to enhance investment and visitor numbers.
- • São Paulo launches first international business tourism mission to Turkey.
- • The initiative aims to attract more visitors and investments.
- • The Istanbul Tourism Fair will serve as a major promotional platform.
- • Officials emphasize strengthening economic ties with Turkey.
Key details
In a significant stride to bolster its global reputation, São Paulo announced its first-ever international business tourism promotion mission to Turkey, set to coincide with the Istanbul Tourism Fair. This initiative aims to enhance the city's appeal as a destination for business tourism and foreign investments. The mission highlights São Paulo's commitment to increasing its international visitor numbers while forging stronger economic ties with Turkey. The state's tourism secretariat emphasized that this mission reflects a strategic effort to tap into new markets and present the diverse opportunities São Paulo has to offer to international investors and business tourists. The Istanbul Fair is expected to serve as a pivotal platform for showcasing São Paulo's vibrant economic potential, attracting stakeholders from various sectors interested in fostering partnerships in the region.
In the words of the tourism secretary, "This mission is not just about tourism; it is about establishing São Paulo as a central hub for international business dialogue and investment. We want to make our mark on the global tourism landscape, particularly in business sectors that can benefit from our unique offerings and experiences." This ambitious endeavor will not only elevate São Paulo's visibility in Turkey but also aims to facilitate meaningful connections that could lead to significant economic benefits for the city.