SBT Expands Show do Milhão with Two Celebrity Seasons in 2026 Following Strong Ratings
SBT plans two celebrity seasons of Show do Milhão in 2026 following strong 2025 ratings, with Patrícia Abravanel hosting and sponsorship deals progressing.
- • SBT to produce two celebrity seasons of Show do Milhão in 2026.
- • First season airs July 19-August 9, post-World Cup; second from November 29-December 20.
- • Patrícia Abravanel continues as host of the show.
- • Negotiations underway with sponsors including Petrobras.
Key details
SBT is set to expand production of Show do Milhão Celebridades in 2026 with two distinct celebrity seasons, building on the program's impressive audience success throughout 2025. Hosted by Patrícia Abravanel, the popular game show will air its first season from July 19 to August 9, immediately following the World Cup, which SBT co-broadcasts alongside N Sports. The second season is planned for the holiday period from November 29 to December 20, matching last year's festive scheduling.
The original Show do Milhão first aired from 1999 to 2003 and was one of the network's most successful programs, often leading in ratings. It made brief returns in 2009 and 2021, the latter hosted by Celso Portiolli in partnership with PicPay, achieving favorable ratings. In 2024, under Patrícia Abravanel's hosting, it helped deliver the highest ratings of the decade for Programa Silvio Santos.
In 2025, Show do Milhão Celebridades outperformed Globo on several Sundays in Greater São Paulo, reaching peak ratings of up to 10 points—each point representing approximately 199,000 viewers. Negotiations are in advanced stages with sponsors, including Petrobras, which is close to renewing its support for one phase of the show.
While SBT is currently finalizing sponsorship deals and recording schedules, the network is also carefully selecting celebrity participants to maintain the show's format of questions and prizes tailored for Sunday viewership. This strategic expansion reflects SBT's intent to capitalize on the game's enduring popularity and further elevate its Sunday programming lineup.
This article was translated and synthesized from Brazilian sources, providing English-speaking readers with local perspectives.
Source articles (2)
Source comparison
Air dates for the first season
Sources report different air dates for the first season of the show.
f5.folha.uol.com.br
"The first set of episodes is scheduled to air from July 19 to August 9."
portaltela.com
"Exact dates for the new phases have not yet been revealed."
Why this matters: One source states the first season will air from July 19 to August 9, while the other source does not provide any specific air dates. This discrepancy affects the understanding of the show's schedule.