Sebrae and Local Authorities Empower Small Businesses with AI Workshop and Trade Fair Showcases

Sebrae, in collaboration with the Prefeitura de Santa Maria and local authorities, is actively supporting small businesses through educational workshops and market exposure initiatives. On October 22, a free workshop titled "Inteligência Artificial para Negócios" will take place at LabCriativo in Vila Belga, Santa Maria. Targeted at Microempreendedores Individuais (MEIs), small entrepreneurs, and merchants, this event aims to enlighten participants on the transformative impact of artificial intelligence on the market and consumer behavior. The workshop will guide business owners on effectively adopting AI tools to enhance their operations. Due to limited availability, registration is required via an online form.

Simultaneously, from October 15 to 18, Sebrae's presence at the Fernacc Regional Multi-sector Business Fair in Irecê underscored its commitment to bolstering small enterprises. The fair showcased the Move Mais project, which presented products from various local businesses, spotlighting brands such as Queijos Gurgalha and Café Canjarana. This platform facilitated crucial networking opportunities through business rounds that connected suppliers and buyers, thereby expanding market access and encouraging commercial growth. The event, recognized as vital since its inception in 2019 and having resumed post-pandemic, continues to integrate diverse sectors of the regional economy.

Edirlan Souza, Sebrae's regional manager in Irecê, emphasized that fairs like Fernacc are essential for strengthening small businesses and forging practical business connections. Project manager Clóves Guanais highlighted the importance of such participation for ongoing business development and strategic improvement. Furthermore, Ana Cleia Lima de Souza from Bravico acknowledged how Sebrae's support had professionalized her business, enhancing product presentation and enabling strategic growth. Together, these initiatives reflect sustained efforts to equip small businesses with skills and market visibility necessary for thriving in the contemporary economic landscape.