Sebrae and Senac Launch Courses to Empower Brazilian Small Businesses with Strategic Marketing and Management Skills
Sebrae and Senac offer new courses in January 2026 focused on strategic marketing and business management to help Brazilian small businesses thrive in a competitive digital market.
- • Sebrae Ubatuba offers free online courses focused on business management and digital skills.
- • Senac EAD provides a course on building integrated marketing plans addressing market analysis and consumer behavior.
- • Both courses aim to equip entrepreneurs with strategic skills essential for competitiveness in digital and dynamic markets.
- • In-person support and certifications complement the educational offerings to strengthen small business growth.
Key details
In January 2026, small business owners across Brazil have access to new educational opportunities designed to boost their competitiveness through strategic marketing and effective business management. Recognizing the challenges entrepreneurs face due to rapid digital changes and informed consumer demands, key institutions like Sebrae and Senac are providing courses tailored to developing critical competencies.
Sebrae Ubatuba has opened registrations for online courses including "Simplifique seu negócio no dia a dia," focused on essential business pillars such as finance, sales, and strategy. Scheduled from January 19 to 23, this 10-hour course aims to deliver practical solutions for sustainable growth, teaching participants how to manage cash flow, price products strategically, and enhance sales and customer loyalty. Another offering, "Faça Fotos e Vídeos Incríveis," scheduled for January 21, targets entrepreneurs seeking to improve social media engagement through better visual content production. Certificates will be awarded upon completion, and Sebrae Aqui Ubatuba provides additional in-person support for business formalization, credit access, and management guidance.
Meanwhile, Senac EAD addresses the vital need for marketing integration with business strategy through its course "How to Build a Marketing Plan for Your Business." As Álvaro Martio, a Senac professor explains, marketing is no longer just promotional but a strategic function that must align with portfolio, customer profile, pricing, and positioning to maintain competitiveness. The course guides entrepreneurs from diagnosis through strategy execution, covering market and consumer behavior analysis, value proposition, and evaluation methods. Designed for those new to marketing, it emphasizes transforming planning into action to meet the demands of Web 4.0’s dynamic and connected consumer environment.
These initiatives come as many entrepreneurs find isolated marketing efforts insufficient amid fast-changing digital landscapes. According to Senac professor Álvaro Martio, a systemic and ongoing approach is essential to keep pace and optimize investments.
With such targeted programs, Brazilian small businesses are better positioned to face market challenges, improve operational efficiency, and harness digital tools for growth. The courses' blend of strategic insight and practical application reflects a comprehensive approach to empower entrepreneurs for long-term success.
This article was synthesized and translated from native language sources to provide English-speaking readers with local perspectives.
