Sebrae Boosts Rondônia Entrepreneurs with Digital Sales Training and Workforce Management Tool

Sebrae in Rondônia continues its push to empower small business owners through significant digital transformation initiatives. On a recent Saturday in Porto Velho, over 120 entrepreneurs participated in the 'Turbina Vendas' event, designed to enhance digital marketing, artificial intelligence use, and sales strategies among small businesses. This training, part of the 'Unidos pelo Comércio' initiative, offered practical sessions on social media video production, paid traffic campaigns, and customer service tools like WhatsApp Business, aiming to expand local market reach and boost e-commerce success. Participants also received a digital maturity diagnosis to pinpoint opportunities for improving communication and sales.

Complementing sales training, Sebrae launched the "Escala Sebrae" simulator, aiding small business owners in adapting to Brazil's new work schedule that replaces the 6×1 with a 5×2 workweek. In just 15 days, the tool attracted 12,800 visits, with 8,701 simulations run, helping businesses plan employee schedules, manage overtime, and assess hiring needs accurately. The simulator adjusts recommendations based on each business’s sector and revenue, streamlining compliance with labor reforms.

These efforts reflect Sebrae’s commitment to fostering innovation, competitiveness, and sustainable economic growth in Rondônia by equipping entrepreneurs with digital capabilities and regulatory tools to thrive in evolving markets.