Sebrae Boosts Visibility and Marketing Skills for Small Businesses Ahead of Carnival
Sebrae enhances small business visibility at Carnival in Salvador and offers a complementary marketing workshop in São Paulo, supporting entrepreneurs with practical strategies and event exposure.
- • Sebrae promotes small businesses at Carnival’s Barra-Ondina circuit with the Camarote Viva Bahia showcasing mostly micro and small suppliers.
- • The carnival campaign highlights the importance of formalization, management, and sustainability for entrepreneurs.
- • Sebrae-SP hosts a free workshop on February 24, 2026, teaching small businesses how to turn interest into sales using technology and social media.
- • Ana Paula Garcia emphasized Carnival as a crucial platform for connecting with the public and productive inclusion of small enterprises.
Key details
As Brazil's Carnival unfolds as a major cultural and economic event, Sebrae is actively supporting small businesses through multiple initiatives. During the prominent Barra-Ondina circuit in Salvador, Sebrae is running the "Empreendedorismo baiano: tem Sebrae nesse molho" campaign. This project aims to enhance the visibility and commercial opportunities for micro and small enterprises by connecting them directly with the massive influx of festival attendees. A highlight of the campaign is the Camarote Viva Bahia, expected to host 8,000 visitors, where nearly 90% of suppliers are small business owners. The event features a range of activities including shirt customization, tastings of local foods and beverages, and an art exhibition by Marina de C., demonstrating carnival's capacity to generate income, innovation, and inclusion for entrepreneurs.
In addition to event-based promotion, Sebrae-SP is providing practical training via a free workshop titled "Marketing que Vende: do Interesse à Ação" on February 24, 2026, from 7 pm to 9 pm in Campinas. Led by business consultant Aldo Batista, the session will instruct small business owners on converting customer interest into sales, leveraging technology and social media, and integrating marketing into broader business management practices. Batista stresses the importance of cohesive strategies involving management, finance, and sales to thrive.
Together, these initiatives underscore Sebrae's commitment to strengthening small business capacity and market presence both during and beyond Carnival. Sebrae national brand coordinator Ana Paula Garcia highlighted Carnival's unique role as Brazil’s largest popular public event and stressed the strategic importance of Sebrae's presence. A 2025 Ipsos survey recognized Sebrae's brand value at approximately R$33.9 billion, ranking it fourth nationally, reflecting the organization's impactful standing.
Sebrae's dual approach of enhancing direct event-based visibility and providing targeted marketing education exemplifies its strategy to foster sustainable growth and innovation among Brazil's small entrepreneurs, particularly at pivotal cultural moments like Carnival.
This article was translated and synthesized from Brazilian sources, providing English-speaking readers with local perspectives.
