Sebrae Empowers Over 720,000 Brazilian Small Businesses in Digital Market Expansion in 2025
Sebrae has supported over 720,000 Brazilian small businesses in 2025 to grow their digital presence and e-commerce sales, boosting revenues and online store creation nationwide.
- • Sebrae assisted 728,000 entrepreneurs in improving digital presence in 2025.
- • Over 18,500 new online stores were created since 2021, generating R$ 841.4 million.
- • Small business e-commerce sales grew from R$ 5 billion in 2019 to R$ 67 billion in 2024.
- • Total Brazilian e-commerce reached R$ 225 billion in 2024, growing 14.6% from the prior year.
Key details
In 2025, Sebrae (Brazilian Service of Support for Micro and Small Enterprises) has significantly advanced the digital transformation of micro and small businesses in Brazil, aiding 728,000 entrepreneurs in enhancing their online presence and engaging with e-commerce platforms. Through 42 in-person events nationwide, Sebrae provided training and support to overcome technological barriers and boost small business participation in digital sales channels such as Mercado Livre, Amazon, Shopee, and leveraging tools like Canva and TikTok.
William Almeida, Sebrae's Digital Market Manager, highlighted the success of these initiatives, stating, "We helped entrepreneurs resolve basic doubts and overcome their fear of technology." Since 2021, this support has facilitated the launch of over 18,500 new online stores, generating R$ 841.4 million in revenue. This growth mirrors the broader trend in Brazil's e-commerce sector, where sales for small businesses soared from R$ 5 billion in 2019 to R$ 67 billion in 2024.
The total Brazilian e-commerce market reached R$ 225 billion in 2024, marking a 14.6% increase from the previous year and an impressive 311% growth over five years. Almeida stressed the untapped potential still existing for small businesses to expand digitally, noting that these revenues have supported bill payments and job creation. Sebrae encourages businesses to maintain a professional digital presence with clear product photos, descriptions, effective customer service, and data analysis for monitoring sales and reputation.
Sebrae also assists companies with free consulting and partnerships with digital platforms, sometimes subsidizing up to 90% of technology costs. Moreover, they recommend platforms like Instagram, Google Business Profiles, TikTok, and popular marketplaces to maximize digital reach. The organization concludes that e-commerce is no longer just a trend but a vital necessity aligned with modern consumer behaviors.
This article was synthesized and translated from native language sources to provide English-speaking readers with local perspectives.
