Sebrae Launches Workshops to Boost Small Business Sales and Digital Presence Ahead of 2026 Peak Season
Sebrae's September workshops in Rio Grande do Norte and Americana prepare small businesses for peak sales and digital marketing in 2026.
- • Sebrae-RN holds a free workshop on September 8 focused on year-end sales preparation covering planning and customer management.
- • Sebrae Aqui Americana hosts an Instagram business page workshop on September 29 to enhance digital presence.
- • Workshops aim to help businesses handle increased demand and build lasting customer relationships.
- • Sebrae emphasizes early preparation and digital tools to maximize small business growth in 2026.
Key details
Sebrae is spearheading targeted workshops across Brazil this September 2026 to empower small businesses in maximizing their growth and readiness for the upcoming high-demand sales season. In Rio Grande do Norte, Sebrae-RN is offering a free workshop titled “Prepare Seu Negócio Para o Final do Ano” on September 8, designed to help businesses enhance planning, sales, customer service, and relationship management ahead of the year-end shopping surge. Júlia Dutra, Sebrae-RN’s technical analyst and event coordinator, emphasized the critical nature of early preparation to manage increased customer demand effectively and foster lasting customer relationships.
Meanwhile, in Americana, São Paulo, Sebrae Aqui Americana is hosting a practical session called “Faça Digital: Instagram para negócios” on September 29, from 6 PM to 10 PM at the Sinditec headquarters. This workshop teaches entrepreneurs how to create and optimize business pages on Instagram, covering profile setup, first posts, stories, and essential social media marketing concepts. Rafael de Barros, the municipal secretary of Economic Development, noted that the initiative aims to professionalize digital presence and enable businesses to connect better with customers and expand opportunities.
Both efforts reflect Sebrae’s strategic push to integrate digital tools and sales preparation into small businesses’ operational plans, ensuring they are well-positioned to capitalize on Brazil’s peak sales periods in 2026.
This article was translated and synthesized from Brazilian sources, providing English-speaking readers with local perspectives.
Source articles (2)
Source comparison
Workshop dates
Sources report different dates for workshops
americana.sp.gov.br
"The workshop is scheduled for September 29."
agorarn.com.br
"The workshop is scheduled for September 8."
Why this matters: One source mentions a workshop on September 29, while the other reports a workshop on September 8. This discrepancy is significant as it affects which event entrepreneurs may choose to attend.