Sebrae's 'Compre do Pequeno' Campaign Boosts Pará's Small Businesses for Christmas Amid Growing E-Commerce Trends

As the 2025 holiday season approaches, Sebrae in Pará has launched a renewed “Compre do Pequeno” campaign to strengthen small businesses across the state during Christmas. The initiative encourages local residents to buy gifts and festive products from neighborhood small retailers, reinforcing community bonds and bolstering the local economy.

Small businesses dominate Pará’s economic landscape, representing 95.58% of all companies, totaling 683,347 businesses statewide, including 183,185 in Belém alone. These enterprises have been pivotal in job creation, generating 43,060 new jobs in 2025, accounting for 92% of the state's employment growth from January to September. In September, job creation by small businesses (6,861) far exceeded that of medium and large companies (2,365) and public administration (634). Rubens Magno, director-superintendent of Sebrae in Pará, emphasized the campaign’s mission to highlight the vital role of small businesses in local development.

Simultaneously, broader Brazilian entrepreneurial trends reveal that e-commerce is becoming a primary revenue source for many small and medium enterprises, particularly during the holidays. A recent survey by Loggi and Opinion Box shows 63% of entrepreneurs rely on e-commerce as their main income stream while facing intense competition—45% cite this as their top challenge. To thrive amid this rivalry, experts recommend strategies such as investing in brand communication with video content, leveraging Instagram (61%), YouTube (48%), and Facebook (36%) for visibility, and automating logistics processes.

Tiago Raposo, Marketing Manager at Loggi, noted that entrepreneurs who adopt logistics automation and differentiate their services see significant success. Financial planning and exploring credit options also remain crucial, as some entrepreneurs struggle with credit access. The survey underlines that women make up 51% of entrepreneurs, indicating strong female leadership in Brazil’s small business sector.

Together, the “Compre do Pequeno” campaign and the evolving e-commerce landscape illustrate a multifaceted support system for Brazil’s small business community during the critical festive period. Promoting local purchases alongside digital commerce enhancement presents a powerful combined approach to sustain and expand small businesses' contribution to Pará’s and Brazil’s economies this Christmas season.