Sebrae-SP Boosts Small Business Growth with Workshop Amid Entrepreneurial Surge Post-Pandemic
Sebrae-SP's free workshop supports small business growth in a post-pandemic entrepreneurial surge in Brazil.
- • Sebrae-SP held a free workshop on January 22 to help micro and small businesses plan for growth.
- • Lack of planning is a major reason for small business failures in Brazil, according to consultant Alex Lavelli.
- • The workshop emphasized flexible and realistic strategic planning for a changing market.
- • Post-pandemic, there is a strong entrepreneurial movement in Brazil driven by demand for autonomy and low-barrier activities, per Rodrigo Martins.
Key details
Sebrae-SP has intensified its support for micro and small businesses in Brazil with a free online workshop held on January 22 titled "Planejar para Crescer: Propósito, Cenário, Metas e Execução." This initiative aims to help entrepreneurs set clear goals and strategies in a market marked by rapid changes. Business consultant Alex Lavelli highlighted that lack of planning remains a major cause of failure among small businesses. The workshop guided participants through critical questions about business identity and goals, emphasizing flexible, realistic planning tailored to the evolving market. Attendees received practical materials to foster focused and organized growth.
This effort reflects broader trends noted by Sebrae-SP consultant Rodrigo Martins, who reported a significant entrepreneurial surge in Brazil catalyzed by the pandemic. He attributes this movement to an economic profile based on services, tourism, and local consumption, paired with increasing demand for professional autonomy and income through low-barrier ventures such as those in the beauty sector, which has experienced a 60% growth in the Baixada Santista region.
These developments illustrate Sebrae-SP’s commitment to equipping small businesses with strategic skills and underscore the resilient entrepreneurial spirit emerging in Brazil's evolving economy.
This article was translated and synthesized from Brazilian sources, providing English-speaking readers with local perspectives.
