Sebrae Strengthens Digital Innovation Training for Small Businesses in Roraima

Small entrepreneurs in southern Roraima are increasingly recognizing the need for strong digital positioning to grow their businesses, according to Ana Carolina Padilha, manager of Sebrae's Regional Unit. Sebrae-RR is expanding its training programs focusing on digital innovation and sales, aiming to help local micro and small businesses adapt to shifting consumer behaviors and improve their digital maturity, which currently averages only 37 out of 80 across most small businesses in Brazil.

The training emphasizes practical application, offering workshops and individual consultations tailored to entrepreneurs' specific challenges. It covers effective use of social media, digital management tools, and fostering gradual digital adoption. Interest in artificial intelligence (AI) is rising among these businesses, seen as a valuable asset for marketing and communication, though many entrepreneurs still lack practical knowledge on AI's application.

Success stories like Eliane Andrade and the couple Abisai Arfaxad and Naila Oliveira highlight how these programs have enhanced business visibility and customer engagement. Despite ongoing challenges such as limited digital skills and resistance to change, Sebrae is committed to continuous support and expanding its outreach to cultivate a culture of innovation. Their ultimate goal is to enable small enterprises in Roraima to embrace effective digital strategies, increasing competitiveness and revenue in the long term.