Support Boosts Microentrepreneurs in São Paulo and Across Brazil in Early 2026

In January 2026, Brazilian microentrepreneurs are benefiting from significant government and private sector support initiatives aimed at fostering business growth and formalization. In São Paulo, the Banco do Povo Paulista (BPP) is actively providing accessible microcredit to small businesses in the tourism sector, while nationwide, Sebrae/MS runs the Mutirão do MEI 2026 to help microentrepreneurs regularize their operations.

The tourism sector in São Paulo remains a vital component of the local economy, having generated over R$ 5 billion in revenue as of January 2025. Capitalizing on this momentum, the BPP offers microcredit loans ranging from R$ 200 to R$ 21,000, which entrepreneurs can use to renovate facilities, modernize equipment, and enhance customer service. Carla Pinho, who owns a travel agency named after her, leveraged this program to upgrade her office, leading to improved customer relations and increased credibility. Similarly, Neusa Rossi from Taubaté used the funds to renovate her agency, RR Viagens, which boosted its market visibility and client engagement. According to the Secretaria de Turismo e Viagens, the sector is projected to grow by 3.3% and reach about R$ 369 billion by the end of 2026, driven by increased travel interest fueled by upcoming holidays despite continuing high interest rates.

Complementing financial support, Sebrae/MS launched the Mutirão do MEI 2026 from January 12 to 30, with free services aimed at helping microentrepreneurs regularize their businesses and comply with the Simples Nacional tax system. The program operates in 85 service points across 59 municipalities, including high-traffic areas in Campo Grande, ensuring broad accessibility. Entrepreneurs receive assistance with tax obligations, document issuance, annual declaration submissions, and DAS payment clarifications. This initiative is inclusive, catering to microentrepreneurs regardless of existing compliance issues. Service locations in Campo Grande include the Commercial and Industrial Association, Shopping Pátio, and various Sebrae units, with varied operational hours.

Together, these initiatives reflect concerted efforts to empower Brazil's microentrepreneurs by easing financial access and simplifying administrative processes, crucial steps for business sustainability and growth in a recovering economy.

Quotes:
Carla Pinho stated, "The microcredit allowed us to modernize our agency, improving customer service and increasing trust in our brand."
Neusa Rossi remarked, "With BPP's support, we renovated RR Viagens and noticed greater interest and visibility among clients."

Currently, as these programs are active, microentrepreneurs across São Paulo and other states have tangible resources to advance their businesses amid improving economic conditions.