Totvs and Sebrae/PR Lead Initiatives to Integrate AI into Brazilian Business Operations

Brazilian business sectors are advancing in integrating artificial intelligence (AI) into operational processes with strategic guidance from Totvs and practical training from Sebrae/PR. Marcelo Cosentino, Vice President at Totvs, emphasized that AI adoption must be driven by solving specific business problems rather than isolated technology purchases. He highlighted the importance of flexibility in combining AI models to optimize costs and stressed that integration with management systems is critical for data security and operational context. Totvs is also preparing its partners through AI training to expand their roles beyond traditional ERP implementation. Additionally, Sebrae/PR is offering a free training session on October 19 from 7 PM to 9 PM in Curitiba titled 'IA em Ação: Ferramentas Reais para Negócios Reais.' Targeted at small business owners, the session, led by Leandro Henrique de Souza, will focus on practical AI applications in content creation, customer service, information analysis, and automation. Participants will receive certification upon completion. The initiative aligns with the City of Curitiba's Entrepreneur Month and addresses the specific needs and budgets of small businesses as highlighted by Sebrae's regional manager, Joailson Agostinho. This coordinated effort reflects an understanding that successful AI adoption requires governance, professional preparation, and measurable financial outcomes, echoing findings from a MIT Sloan Management Review study showing the gap between AI experimentation and its strategic integration.