TurisMall Event in Rio Showcases Global Tourism Innovation and Brazil-China Collaboration

The TurisMall event is unfolding in Rio de Janeiro from Thursday to Saturday, spotlighting the future of tourism development for both leisure and business sectors. Significantly, Rio has been selected as the first Brazilian city to host a version of the Canton Fair, the world’s largest trade fair, scheduled for November at Zona Portuária.

This event brings together international tourism specialists who will deliver lectures at prominent venues such as Museu do Amanhã, Associação Comercial do Rio, and Casa Firjan. Notable speakers include Terry Dale, President and CEO of USTOA, and Simon Mayle, Global Director of ILTM. TurisMall CEO Mônica Medeiros emphasized the event's importance as a platform for Brazilian tour operators to exchange experiences and forge international partnerships.

As part of the Brazil-China Cultural Year, a collaboration established in partnership with the Ministry of Tourism and the Chinese Embassy, the event fosters deeper bilateral ties to boost tourist flows. A key highlight is the Tourism Forum at Museu do Amanhã, convening over 500 tourism secretaries worldwide. Discussions will address streaming services’ impact on tourism and emerging market trends. These are moderated by journalist Sérgio Sá Leitão with contributions from Rio Galeão, the National Cinema Agency, and Netflix.

Further innovation is on display at the Associação Comercial, where exhibitors showcase Big Data, artificial intelligence, and augmented reality solutions aimed at enhancing tourism marketing and visitor engagement. Additionally, on Friday, Casa Firjan will host a Brazil-China Forum focused on tourism, investment, and trade topics.