Women Entrepreneurs Drive Significant Business Growth in Ceará in 2025
Ceará sees a 20% rise in women-led business startups in 2025, with nearly 39% female leadership in new ventures, supported by initiatives from Jucec and local organizations.
- • 47,832 women opened businesses in Ceará from January to October 2025, a 20% increase from 2024.
- • Women lead 38.75% of new business registrations in Ceará during this period.
- • Jucec is simplifying processes and enhancing legal security for women entrepreneurs.
- • Individual success stories highlight resilience and institutional support from groups like Institute Move Marias.
Key details
Ceará is witnessing a remarkable surge in women-led entrepreneurship in 2025, with nearly 48,000 women starting businesses from January to October—a 20% increase from the previous year. This trend reflects broader shifts in the region’s economic landscape, where women now lead almost 39% of new business registrations, underlining their expanding role in Ceará’s commercial sector.
During this period, Ceará registered 123,409 new businesses overall, with 211,580 active companies featuring female participation. These figures underscore the strong determination and innovative energy women bring to the market. Jucec (Junta Comercial do Estado do Ceará) is actively enhancing this momentum by simplifying registration processes and increasing legal security for women entrepreneurs. Jucec’s president, Eduardo Jereissati, praised the “innovative and resilient spirit” women showcase in driving business growth.
Profiles of prominent women entrepreneurs further illustrate this empowerment. Brenda Moura is evolving her family optical business into a microenterprise, supported by the Institute Move Marias, demonstrating effective institutional collaboration in helping women scale their ventures. Meanwhile, Helena Carneiro launched a podiatry clinic at 44, affirming that age is no barrier to pursuing one’s dreams. Additionally, Thamara Abreu’s story of opening a clothing store amid the pandemic highlights the resilience and adaptability crucial to navigating business challenges.
These accounts collectively highlight a dynamic entrepreneurial ecosystem fostering new opportunities for women across Ceará. The state’s commitment to reducing bureaucratic hurdles and providing supportive frameworks like those from Jucec and the Institute Move Marias is integral to sustaining this upward trajectory of female entrepreneurship and economic empowerment in 2025.
This article was synthesized and translated from native language sources to provide English-speaking readers with local perspectives.