World Economic Forum Survey Highlights Increasing Challenges for Brazilian Businesses in 2025

A recent survey conducted by the World Economic Forum (WEF) has revealed that doing business in Brazil has become more difficult in 2025 compared to the previous year. Among 799 executives from 81 economies surveyed, 43% reported that business conditions worsened in 2025, while only 7% felt improvements. Nearly 40% of executives cited rising trade barriers, talent shortages, and cross-border capital flow constraints as significant hurdles. This includes concerns about new tariffs introduced by the U.S. in 2025, which raise uncertainty over the future of global trade.

Despite these obstacles, 60% of executives did not encounter trade-related problems, indicating that many have adjusted their strategies to navigate the turbulent environment. However, 42% of respondents noted a decline in cooperation on peace and security issues, and 29% observed deteriorating collaboration on climate change. Interestingly, investments in renewable energy saw a near 10% increase during the first half of 2025 compared to the same period in 2024, with solar and wind capacities rising by 67% to 408 gigawatts.

The findings highlight that Brazilian businesses face a complex environment marked by geopolitical tensions, protectionism, and operational challenges. According to the WEF, members of the Global Future Councils are even more pessimistic, with 85% believing global cooperation declined in 2025. These developments underscore the urgency for Brazilian companies to adapt amid a challenging global economic landscape.