Rock in Rio 2026 features Demi Lovato's major performance and reveals significant payments made to celebrities for brand appearances, blending music and marketing.
CENI's Impulsa Ceará program debuts in Tauá to empower impact businesses with training and networking, alongside FIERN's import-focused workshop for industries.
Small businesses across São Paulo and Espírito Santo are preparing football-themed promotions to capitalize on the sales boost expected from the 2026 World Cup.
Brazil enhances microenterprise and rural entrepreneurship support through business structuring agents and a major rural products fair, boosting economic opportunities for low-income families.
Shakira's Copacabana concert on May 2 drew 2 million fans, generating massive economic impact and fostering Rio's cultural prominence.