Acelera Periferia Empowers Peripheral Microentrepreneurs in Maceió with Tailored Business Training

The Acelera Periferia project, launched by Sebrae Alagoas, is driving significant improvements in small peripheral businesses in Maceió. Targeting microentrepreneurs in underserved neighborhoods, the program aims to assist 200 companies by 2026 through the efforts of ten dedicated field agents.

Already, the program has supported over 400 businesses, with 94% reporting more structured and defined business models and 93% developing marketing strategies after just four months of support. The initiative combines group trainings on marketing, social media, and financial management with personalized consulting, focusing on practical aspects such as financial control and product pricing.

Mariana Ferreira, founder of Mari Laços Maceió, said her participation was transformative: "I learned to organize my time, my finances, and put my business on Google. That training was definitive. Today I feel more secure and prepared." Sebrae’s analyst and program manager, Danúbia Dantas, emphasized that the program seeks entrepreneurs who started with limited resources but show strong potential.

By offering both collective learning and individualized attention, Acelera Periferia aims to fundamentally change business trajectories for microenterprises often operating from home or informal street setups. Prospective participants can apply through a dedicated channel, ensuring continued growth and empowerment for peripheral communities in Maceió.