APAS SHOW Evolves into Brazil’s Premier Retail Festival Driving R$14 Billion in Business
The APAS SHOW has evolved into Brazil’s key retail festival, driving billions in business, expanding international participation, and emphasizing education and complete retail solutions.
- • APAS SHOW evolved from a trade show to a global retail festival since 1985.
- • The 2023 edition featured 850 exhibitors and generated around R$14 billion in business.
- • The event now includes diverse retail sectors beyond food and beverages.
- • Educational programs with over 1,500 lectures support management and industry knowledge.
Key details
Since its inception in 1985, the APAS SHOW, organized by the Associação Paulista de Supermercados, has transformed from a straightforward trade exhibition into a vast, multifaceted festival that mirrors Brazil's retail modernization. The event has consistently expanded in scale, influence, and diversity, now presenting itself as a global showcase for retail innovation, trends, and networking.
In recent years, APAS SHOW has grown remarkably, with the 2023 edition featuring approximately 850 exhibitors—over 200 of them international—and drawing 137,487 visitors. This vibrant gathering generated an impressive estimated R$14 billion in business, underscoring its pivotal role in Brazil's supermarket and retail sectors. Expectations for 2024 include hosting more than 850 exhibitors and surpassing 140,000 attendees, with business transactions projected at R$15.3 billion. By 2025, organizers aim for over 900 exhibitors and a historic visitor count exceeding 151,000.
The festival's evolution reflects a broadening of focus beyond food and beverages, incorporating comprehensive retail solutions such as technology, logistics, and finance. This inclusive approach enables retailers to source diverse products and services in one venue efficiently.
A hallmark of APAS SHOW’s success is its commitment to education and knowledge-sharing. Providing more than 1,500 lectures delivered by around 2,000 speakers over four decades, the event features management congresses, workshops, and forums addressing critical and current topics in the retail industry. These educational components enhance the festival’s value by fostering high-level business networking and international collaborations.
Looking ahead, the 40th edition slated for 2026 promises to further cement Brazil's stature in the international supermarket arena, continuing APAS SHOW’s legacy as a vital platform for evolving retail business dynamics, culture, and education.
This article was synthesized and translated from native language sources to provide English-speaking readers with local perspectives.
