The APAS SHOW has evolved into Brazil’s key retail festival, driving billions in business, expanding international participation, and emphasizing education and complete retail solutions.
CCXP Unlock reveals that Brazilian fandoms invest heavily in entertainment experiences, driven by evolving payment technologies and strong community bonds.
Survey shows 59% of Brazilians have never attended a football match, citing safety, cost and interest issues, with many fans preferring TV and streaming over live stadium attendance.
Zaffari Group secures deal to expand Bourbon Shopping in São Paulo, overcoming relocation resistance by longstanding Pastelaria Brasileira, while Brazil’s economic indicators signal potential interest rate cuts.
In 2025, live marketing integrates AI, spatial computing, and entertainment to build immersive brand ecosystems that engage audiences emotionally, while Netflix expands interactive gaming for greater entertainment immersion.
Travel numbers in Brazil have stabilized, but spending has surged, highlighting economic disparities.
Innovative business models in Brazil's food industry focus on sustainability and cultural integration.
Porto Alegre's nightlife and Caeté's coffee diversification highlight new business trends.
Brazilian businesses show increasing interest in adopting AI despite low current usage.