BNP Paribas Cardif Brasil and Grupo A300 Announce Key Leadership Appointments in October 2026

In October 2026, two major Brazilian companies announced significant leadership changes aimed at driving growth and innovation. BNP Paribas Cardif Brasil appointed Mirelly Gama as Director of New Business. With over 25 years of experience in financial services and partnerships, Gama will focus on expanding partnerships and distribution channels to strengthen the insurer’s B2B2C business model. Marcel Dorf, Executive Director of Commercial, Marketing, and Digital at BNP Paribas Cardif Brasil, highlighted Gama’s expertise as crucial for the company’s market expansion and innovation efforts. The company reported gross revenues of €40.5 billion globally in 2025, with its Brazilian subsidiary generating R$3.9 billion in revenue and managing over 25 million active certificates.

Meanwhile, Grupo A300 appointed Roberta Reigado as Director of Client Services and Business. She will oversee relationships with agencies and advertisers, integrate the group's talents, and develop new commercial opportunities. Reigado brings extensive experience from the audiovisual and advertising sectors, having worked with noted production companies such as Vetor Zero and DLKTSN. Grupo A300 specializes in back-office services for audiovisual productions and operates independently from O2 Filmes, focusing on administrative, accounting, legal, and project management solutions.

These appointments reflect strategic moves by both companies to enhance their business development capabilities amid competitive and evolving markets in Brazil.